Research

RESEARCH INTERESTS

Pricing, Product positioning, Consumer searching
Industrial Organization
Online Auction 

PUBLICATIONS

Zhang, Zenlin; Ma, Minghui; Peer T.L. Poplkowski Leszczyc: Zhuang, Hejun (forthcoming), “The Influence of Coupon Duration on Consumer Redemption Behavior and Brand Profitability”, European Journal of Operational Research.

Zhuang, Hejun, Peter T.L. Popkowski Leszczyc and Yuanfang Lin (2018) “Why is price dispersion higher online than offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion”, Journal of Retailing, 94(2): 136-153.

Zhuang, Hejun (2018), “Modeling Strategic Location Choices for Disadvantaged Firms”, International Business Research, 11(10):59-78.

Book chapter: Zhuang, Hejun; Zhao, Xiande; Yeung, Jeff Hoi Yan; Zeng, Bin; and Juan Hao, “DCHS case study: 3rd-party logistics – advanced services to gain a competitive advantage”, International Operations Management: Lessons in Global Business, edited by Alberto F. De Toni., first edition 2011 by Gower Publisher,  new edition  2016 by Routledge Publisher.

Zhuang, Hejun (2007), “Analysis on the Supply Causes of Online Price Dispersion in Hotel Booking”, China Management Studies, 2(3): 23-38.

Zhuang, Hejun (2007), “Analysis on the Online Purchasing Websites”, Market Modernization, 5s: 92-93.

Zhuang, Hejun(2007), “Pricing and Price Dispersion: Online Hotel Booking”, Technoeconomics & Management Research, 3: 89-91.

Fan, Xiucheng; Zhao, Xiande and Hejun Zhuang (2002), “Effect of Values on Complaining Intentions to Poor Service”, Nankai Business Review, 5: 11-16.

Zhuang, Hejun; Chen, Yanping and Jianmei Yang (2000), “Social Post-assessment on Major Irrigation Projects in Guangdong”, Technoeconomics & Management Research, 6:50-52.

Zhuang, Hejun and Jianmei Yang (2000), “Social Post-assessment on the Projects Investment”, Reform & Strategy, Special issue.

BUSINESS CASES

  Chinese Management Case-sharing Center  http://www.cmcc-dut.cn

Hu, Yang; Dai, Hongxiang; Zhuang, Hejun; Xu, Xuejun (2008), “Kingshan Comp: VIP Supplier Relationship Management”, Case No: OM-0004, 5 pages, http://www.cmcc-dut.cn/caseshowbyid.php?itemid=426.

Zhan, Gaojie; Zhuang, Hejun; Xu, Xuejun (2008), “Binghai Survives in a Turbulent Environment “, Case No: OM-0005, 9 pages, http://www.cmcc-dut.cn/caseshowbyid.php?itemid=165.

Zhen, Lianjun; Hu, Gairong; Zhuang, Hejun; Xu, Xuejun (2008), Guangzhou Lift Electric Company: JIT”, Case No: OM-0006, 6 pages, http://www.cmcc-dut.cn/caseshowbyid.php?itemid=99.

 PAPERS UNDER REVIEW

Zhuang, Hejun, Peter T.L. Popkowski , “Optimal Seller Strategy in Overlapping Auctions”, 3nd round of review and resubmission in Decision Science Journal.

 PRESENTATIONS AND CONFERENCES

“Location Choices of Disadvantaged Firm”, Presented at INFROMS Marketing Science Conference, Shanghai, June, 2016.

“The Impact of Market Structure and Shopping Risk on Online versus Offline Price Dispersion”, presented at the Seventh Annual UT Dallas FORMS Conference, Dallas, February, 2013.

 “Optimal Seller Strategy in Overlapping Auctions”, presented at the Sixth Annual UT Dallas FORMS Conference, Dallas, February, 2012.

“Optimal Seller Strategy in Overlapping Auctions”, presented at School of Business Ph.D. Conference, University of Alberta, October, 2011.

“Optimal Seller Strategy in Overlapping Auctions”, presented at University Alberta mini retreat, September, 2011.

“Optimal Seller Strategy in Overlapping Auctions”, presented at University Alberta mini retreat, September, 2009.

“The effect of online and offline distribution strategy on pricing and price dispersion”, presented at INFORMS Marketing Science Conference, Michigan, June, 2009.

 “The effect of online and offline distribution strategy on pricing and price dispersion”, presented at University Alberta mini retreat, September, 2008.

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