Hejun Zhuang

Professor Zhuang’s research focuses on Marketing Strategy, including firms’ decisions regarding pricing, product positioning, promotion, retailing, and online auctions. Her work has been published in reputable journals such as the Journal of Retailing and Consumer Services, the European Journal of Operational Research, and others. In addition to her publications, she has also authored teaching cases for universities in China and Europe and presented her research at international conferences.

Professor Zhuang holds a master’s degree (Management Science) from the South China University of Technology and a Ph.D. (Marketing) from the University of Alberta. She also spent one and a half years as a visiting scholar at Haas Business School at the University of California, Berkeley.

Prior to her academic career, she gained several years of experience in sales and marketing, including roles in market research at the Guangzhou branch of Hankook tire manufacturer and export businesses at Stanley Metalware Manufacturing.