Hejun Zhuang

Hejun Zhuang is the assistant professor of marketing at Business Administration Department,  Brandon University, Manitoba. She earned her doctorate in marketing  at University of Alberta. Prior to her life in Canada, she worked as a lecturer in Business School of South China University of Technology in the area of Operations managements; also she worked for five years in the sales departments in hardware and tire industries. 

Her current research focuses on on-line auctions and marketing strategy, explaining some marketing phenomena via game-theoretic modelling. Her research, case studies  and book appeared in several Chinese and English journals.

EDUCATION

TEACHING

 WORK EXPERIENCES

RESEARCH INTERESTS

PUBLICATIONS

Zhuang, Hejun, Peter T.L. Popkowski Leszczyc  and Yuanfang Lin (2018) “Why is price dispersion higher online than offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion.”, forthcoming in Journal of Retailing.

Zhuang, Hejun; Zhao, Xiande; Yeung, Jeff Hoi Yan; Zeng, Bin; and Juan Hao (2011), “DCHS case study: 3rd-party logistics – advanced services to gain a competitive advantage”, International Operations Management: Lessons in Global Business, edited by Alberto F. De Toni., Publisher: Gower Pub Co.

Zhuang, Hejun (2007), “Analysis on the Supply Causes of Online Price Dispersion in Hotel Booking”, China Management Studies, 2(3): 23-38.

Zhuang, Hejun (2007), “Analysis on the Online Purchasing Websites”, Market Modernization, 5s: 92-93.

Zhuang, Hejun(2007), “Pricing and Price Dispersion: Online Hotel Booking”, Technoeconomics & Management Research, 3: 89-91.

Fan, Xiucheng; Zhao, Xiande and Hejun Zhuang (2002), “Effect of Values on Complaining Intentions to Poor Service”, Nankai Business Review, 5: 11-16.

Zhuang, Hejun; Chen, Yanping and Jianmei Yang (2000), “Social Post-assessment on Major Irrigation Projects in Guangdong”, Technoeconomics & Management Research, 6:50-52.

Zhuang, Hejun and Jianmei Yang (2000), “Social Post-assessment on the Projects Investment”, Reform & Strategy, Special issue.

BUSINESS CASES

  Chinese Management Case-sharing Center  http://www.cmcc-dut.cn

Hu, Yang; Dai, Hongxiang; Zhuang, Hejun; Xu, Xuejun (2008), “Kingshan Comp: VIP Supplier Relationship Management”, Case No: OM-0004, 5 pages, http://www.cmcc-dut.cn/caseshowbyid.php?itemid=426.

Zhan, Gaojie; Zhuang, Hejun; Xu, Xuejun (2008), “Binghai Survives in a Turbulent Environment “, Case No: OM-0005, 9 pages, http://www.cmcc-dut.cn/caseshowbyid.php?itemid=165.

Zhen, Lianjun; Hu, Gairong; Zhuang, Hejun; Xu, Xuejun (2008), Guangzhou Lift Electric Company: JIT”, Case No: OM-0006, 6 pages, http://www.cmcc-dut.cn/caseshowbyid.php?itemid=99.

 PRESENTATIONS AND CONFERENCES

“Location Choices of Disadvantaged Firm”, Presented at INFROMS Marketing Science Conference, Shanghai, June, 2016.

“The Impact of Market Structure and Shopping Risk on Online versus Offline Price Dispersion”, presented at the Seventh Annual UT Dallas FORMS Conference, Dallas, February, 2013.

 “Optimal Seller Strategy in Overlapping Auctions”, presented at the Sixth Annual UT Dallas FORMS Conference, Dallas, February, 2012.

“Optimal Seller Strategy in Overlapping Auctions”, presented at School of Business Ph.D. Conference, University of Alberta, October, 2011.

“Optimal Seller Strategy in Overlapping Auctions”, presented at University Alberta mini retreat, September, 2011.

“Optimal Seller Strategy in Overlapping Auctions”, presented at University Alberta mini retreat, September, 2009.

“The effect of online and offline distribution strategy on pricing and price dispersion”, presented at INFORMS Marketing Science Conference, Michigan, June, 2009.

 “The effect of online and offline distribution strategy on pricing and price dispersion”, presented at University Alberta mini retreat, September, 2008.

 PAPERS UNDER REVIEW

Zhuang, Hejun, Peter T.L. Popkowski (2018), “Optimal Seller Strategy in Overlapping Auctions”, 1st round of review and resubmission in Decision Science Journal.

 Zhang, Zenlin; Ma, Minghui; Peer T.L. Poplkowski Leszczyc: Zhuang, Hejun (2018), “The Influence of Coupon Duration on Consumer Redemption Behavior and Brand Profitability”, submitted to Market Letter Journal.

WORKING PAPERS

Zhuang, Hejun, “Product Positioning Strategy of the Firms without a Competitive Advantage”

Zhuang, Hejun; Peter T.L. Popkowski Leszczyc, and Yu Ma, “Learning and Switching in Online Auctions”

 COMPUTER TOOLS USED IN TEACHING AND RESEARCH

COMMUNITY ACTIVITIES